• Part of
    Ubiquity Network logo
    Submit a journal article Submit a book proposal

    Read Chapter
  • No readable formats available
  • The Dramatisation of ‘Eco-Technologies’ in Recent High-Rise Towers

    Sandra Kaji-O’Grady

    Chapter from the book: Architecture Schools in Australasia, A. 2007. Association of Architecture Schools in Australasia.

     Download

    Architects select, specify, organize, integrate and innovate specific technologies. In doing so, architecture also plays a dramatizing role in concealing or revealing the effects and operations of selected technologies. This paper addresses the ways in which the architecture of recent high-rise towers gives theatrical presence to so-called ‘eco-technologies’, as well as the ambitions and consequences of this dramatization. High-rise towers have become, as Russell argues ‘the lab benches for sustainable technology innovation’ (1 of 5). Major banks and corporations such as Commerzbank, Bank of America and even the Guangdong Tobacco Company, are choosing to invest in high-rise projects using a variety of emergent technologies to reduce their environmental impact and energy needs. The capital investment made by corporations in sustainable technologies in high-rise building is, at this stage, not financially recouped in reduced running costs and is made with other ambitions that necessitate making those technologies visible in the broader marketplace. This paper will examine the ways in ecotechnologies are given a dramatic presence in the high-rise tower independently of requirements for installation and operation and then put to market advantage through strategic media campaigns. In doing, so the paper more broadly examines the transfer of technology from ‘thing’ to architectural form to discursive carrier in the marketplace.

    Chapter Metrics:

    How to cite this chapter
    Kaji-O’Grady, S. 2007. The Dramatisation of ‘Eco-Technologies’ in Recent High-Rise Towers. In: Architecture Schools in Australasia, A (ed.), Association of Architecture Schools in Australasia. Sydney: University of Technology Sydney ePress. DOI: https://doi.org/10.5130/aab.ai
    License

    This is an Open Access chapter distributed under the terms of the Creative Commons Attribution 4.0 license (unless stated otherwise), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited. Copyright is retained by the author(s).

    Peer Review Information

    This book has been peer reviewed. See our Peer Review Policies for more information.

    Additional Information

    Published on Sept. 27, 2007

    DOI
    https://doi.org/10.5130/aab.ai


    comments powered by Disqus