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  • A capability based framework for customer experience focused digital transformation

    Neeraj Sahu Hepu Deng Alemayehu Molla

    Chapter from the book: Australasian Conference on Information Systems, . 2018. Australasian Conference on Information Systems 2018.

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    Digital transformation has a potential to deliver numerous values for an organisation through transforming its business models, organisational processes, products and services, and customer engagement. Such a transformation assists organisations to create new capabilities to better serve customers, leading to the improvement of customer experience. As a result, numerous organisations have been investing in digital transformation in today’s dynamic environment. There is however, lack of a comprehensive framework for facilitating the implementation of digital transformation in organisations towards improving customer experience. This paper develops a capability based framework for digital transformation in organisations with respect to improving customer experience. Such a framework consisting of analytics, business, customer, and digital is developed through a thematic analysis of qualitative data collected from digital transformation experts in an organization in Australia using semi-structured interviews. The paper contributes to digital transformation research by the development of a capability framework for better understanding digital transformation in organisations related to the improvement of customer experience.

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    Sahu, N et al. 2018. A capability based framework for customer experience focused digital transformation. In: Australasian Conference on Information Systems, (ed.), Australasian Conference on Information Systems 2018. Sydney: University of Technology Sydney ePress. DOI: https://doi.org/10.5130/acis2018.an
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    Published on Jan. 1, 2018

    DOI
    https://doi.org/10.5130/acis2018.an


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