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  • What Drives Post Adoption Behavior in Virtual Traffic Community: The Role of Utilitarian and Hedonic Values

    Trang Nguyen Jengchung Victor Chen

    Chapter from the book: Australasian Conference on Information Systems, . 2018. Australasian Conference on Information Systems 2018.

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    This study examines how satisfied experience enhance continuance intention of travel and navigation mobile application through the perceived value. It is proposed that user satisfaction stems from both utilitarian and hedonic value. Using a sample of 241 respondents and structural equation modeling, this study confirms that all aspect of perceived quality (information, system, service) enhances the perceived functionality of the app, while the sociability is the main determinant of the enjoyment perception. Both utilitarian and hedonic value are crucial in driving satisfaction, and eventually continuance intention of the apps. The findings are translated into practical implications and revenues for future research.

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    Nguyen T. & Chen J. 2018. What Drives Post Adoption Behavior in Virtual Traffic Community: The Role of Utilitarian and Hedonic Values. In: Australasian Conference on Information Systems, (ed.), Australasian Conference on Information Systems 2018. Sydney: University of Technology Sydney ePress. DOI: https://doi.org/10.5130/acis2018.cy
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    Additional Information

    Published on Jan. 1, 2018

    DOI
    https://doi.org/10.5130/acis2018.cy


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