Multilevel approach for Real Options in the innovation management process: integrating project, portfolio and strategy
Affiliation: University of São Paulo, BR
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Affiliation: University of São Paulo, BR
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Affiliation: University of São Paulo, BR
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Affiliation: University of São Paulo, BR
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Chapter from the book: International Research Network on Organizing by Projects, . 2017. International Research Network on Organizing by Projects (IRNOP) 2017.
The Real Options approach used by innovative firms has been largely studied considering three different levels: strategy level, innovation portfolio level and project level. The theoretical discussion, however, is still unclear about how to integrate these three levels. The main goal is to identify how it is possible to integrate the Real Options approach on project, portfolio and strategy levels.