Strategizing in Digital Application Marketplaces
Ahmad Ghazawneh Osama Mansour Magnus Bergquist
Chapter from the book: Australasian Conference on Information Systems, . 2018. Australasian Conference on Information Systems 2018.
Part of
Chapter from the book: Australasian Conference on Information Systems, . 2018. Australasian Conference on Information Systems 2018.
Digital application marketplaces have become an important strategizing device for many product developing firms. However, creating and sustaining digital application marketplaces are challenging tasks and only little empirical evidence exists about the role and nature of strategy for these marketplaces and how such strategizing actually unfolds in practice. Drawing on a case study of Apple’s App Store, we applied a strategy-as-process perspective to investigate the role of a digital application marketplace in the development of a digital platform. Our analysis identifies and describes three different strategies in the App Store case: monetizing, governing and enhancing, and demonstrates how they were enacted proactively or reactively to support the development of the platform.
Ghazawneh, A et al. 2018. Strategizing in Digital Application Marketplaces. In: Australasian Conference on Information Systems, (ed.), Australasian Conference on Information Systems 2018. Sydney: UTS ePRESS. DOI: https://doi.org/10.5130/acis2018.ax
This chapter distributed under the terms of the Creative Commons Attribution + Noncommercial + NoDerivatives 4.0 license. Copyright is retained by the author(s)
This book has been peer reviewed. See our Peer Review Policies for more information.
Published on Jan. 1, 2018